Search Engine HTML Optimization Tips |
Getting Results
Optimizing your Web page for search engines (like Yahoo!, InfoSeek, Google, and AltaVista) makes your Web site appear higher on the search results when they type in a keywords, like "lds mission." Some search engines are ranked by hand, others by computer, and others require you to pay--the more you pay, the higher you appear on the results. In most cases you can manipulate your Web page to be "search engine friendly"--meaning your page appears to be the "best " for a particular search term. For example, if someone typed in "Alaska mission" as a search term and your Web site contained the words "Alaska" and "Mission" in several places in your site, you would get ranked higher in the search results. Be warned, however, that even though you litter your page with search terms, Search engines may "black book" you. It is important that your search terms appear in relevant parts of your site--headlines, body copy, links, alt tags, etc. Just filling up a landing page with search terms is manipulative and search engines are very wary of those tactics. For a list of the terms most used to find mission Web sites, check out the usage statistics and scroll down to "Search Engine Results" |
Page Author: Derek Hansen - Send Feedback Last Updated: Thu Sep 5 11:41:00 2002 |